Staff & trustees

We're a small team with a big passion for sport and global change. Meet our team.


John Wroe

Co-Founder and CEO

John is the co-founder and CEO of Street Child United. He has been recognised by Her Majesty Queen Elizabeth for services to street-connected children with the Award of the British Empire Medal. John has followed Swansea City for 40 years and rarely misses an away match. He studied for a Bachelor of Education and an MBA in Cambridge where he lives, cycles and plays five a side.

Jess Price

Head of Fundraising

Jess oversees all our fundraising operations and works with our network of partners. With a background including many years of work at live events and festivals, as well as working for charities in London, Cambodia and the west-country, Jess has a particular passion for the role of the arts in bringing about social transformation.

Sam Winter

Project Coordinator

Sam joined the team in 2015 as Executive Assistant, and is now focused on planning for the Street Child World Cup Moscow 2018. He is passionate about using sport to bring people together.

Bruno Ramos

Partnerships Coordinator

Bruno joined SCU from the FC Barcelona Foundation where he managed their flagship partnership with Unicef. He’s a Barça fan and is passionate about gastronomy.

Gianni Buttice

Development Manager

Gianni joins the team from Crystal Palace FC where he launched the newly-formed Palace for Life Foundation. Enthusiastic about using the power of sport to help young people, he works closely with our corporate sponsors to fundraise for our participating teams.

Rachel Batten

Project Manager, Street Child Cricket World Cup

Rachel has joined our team to head up our newest initiative – the Street Child Cricket World Cup. She brings with her a wealth of experience working with street homeless young people both in the UK and internationally. Having set up and managed international projects, she is passionate about equality and the potential of all young people.

Meg O'Malley

Arts Programme Manager

Meg came out to the Street Child Games in Rio 2016 as an Arts Volunteer. She is an experienced free-lance mural artist, graduating with a degree in Drawing and Applied arts. She creates public artwork to explore social topics and raise awareness for organisations that support young people in the struggle for social justice. Her background as a socially-engaged artist helps her to organise the Arts Programme for the Street Child World Cup 2018. Her aim is to use the power of the arts as a platform to encourage cultural exchange and to raise awareness for our global campaign.

David Lyons

Marketing and Communications Manager

David was a Communications Volunteer at the Street Child World Cup in 2014 and the Street Child Games in 2016. He previously worked as Communications Manager at an international volunteering charity and a national arts charity. He's passionate about creating a platform so young people can tell their stories and campaign for their rights.

Joe Hewitt

Head of Americas

Joe joined SCU at the inaugural Street Child World Cup in 2010 and having had a long commitment to the empowerment of street children was deeply moved by the impact of sport on their rights. Joe has played soccer throughout his life and as Head of the Street Child United Brazil founded the Safe Space soccer field for children at risk of the streets in one of Rio’s most violent favelas. Before SCU, Joe worked in Communications in London, England.

Adam Reid

Head of SCU Brazil Office, Rio de Janeiro

Adam heads up the office of Street Child United Brazil (SCUB), who deliver the Safe Space programme for children at risk of the streets. SCUB not only helped deliver the Street Child World Cup 2014 and Street Child Games 2016, but also secured a deal with GM Chevrolet to build the Safe Space in 2015.


Alex White


Alex White is a Senior Executive at the Premier League Charitable Fund responsible for the channelling of Premier League funds to football clubs to help them harness their power to both motivate and engage with people in their community. Having also worked for the Tottenham Hotspur Foundation, Pro-Active North London county sports partnership and Interactive disability sports agency, Alex has valuable experience and an in-depth understanding of the sporting landscape and voluntary sector. He has spoken on the issue of CSR in Sport at European Parliament, Mayor of London’s Education Conference, Educasport World Forum and Soccerex Global Convention. Notable achievements include the Beyond Sport ‘Best New Project Award’ for E18HTEEN – an innovative mentoring programme for children in care and care leavers.

Fiona Cullen


Fiona is a Vice President at Hewlett-Packard. She has worked primarily in the technology and telecoms sectors and has also held executive leadership roles at IBM and Centurylink. Fiona volunteered for the Street Child Rio 3 Peaks Challenge in 2014 and has been involved since then. She utilises her passion for digital transformation to inspire change.

Matt Dunn


Matt is an experienced Management Consultant and has worked globally restructuring and redesigning businesses in both the public and private sector. He is the owner of Moorcroft Consulting Group. Prior to setting up Moorcroft, Matt was a COO of PwC and Capita and a Director of BearingPoint (KPMG).

He has worked with Tottenham Hotspur Foundation on a Beyond Sport initiative helping them to measure their social impact. He also supported the setup of a social enterprise as part of Jermain Defoe’s E18GHTEEN Programme. He's an avid sports fan and qualified rugby coach.

John Egan

John joined Street Child United after a career in the fashion industry holding various CEO and shareholder roles. He has always been an advocate of companies supporting charitable causes throughout his entire business life. He has been a passionate Manchester City supporter for over 50 years and he still regularly plays football.

Darren Mee


Darren Mee is currently Group Finance Director at International Schools Partnership, which has 16 schools in Europe, Mexico & the Middle East. Darren became involved with SCU in 2011 when he lead the sponsorship arrangement at TUI and raised over £400,000 for SCW 2014 for which he received the ICAEW 2013 Everybody Counts award. Since becoming a trustee, Darren has participated in a number of our fundraising initiatives including Rio 3 Peaks.

Paul Newton


Paul is a lawyer. Until his retirement at the end of 2016, he was the Chief Legal Officer at Bupa, one of the world’s leading global independent healthcare organisations, where he was also a member of the Executive Team. He is a Trustee of a number of other charities and a foster carer as well as being a Chelsea supporter and keen fly fisherman.

Annie Schouw


Annie is the Associate Director of Major Gifts in the Advancement Department at London Business School. She began her professional fundraising career at Johns Hopkins University in 1997 in their Annual Giving Department. She has worked at the World Wildlife Fund, American Red Cross and the Elizabeth Glaser Paediatric AIDS Foundation. Annie’s extensive fundraising experience includes working with Boards of Directors, capital campaigns, leadership giving, and events. Annie is from the USA and volunteered at the Street Child World Cup Rio 2014.

Sam Shave


Sam volunteered at the first Street Child World Cup in Durban 2010 and joined the board later that year.

Sam has worked in a variety of roles in the sports sector encompassing PR, marketing, sponsorship and fundraising. He has worked closely with brands and organisations including adidas, Lucozade Sport and The Ryder Cup.

Sam is currently Senior Sports Partnerships at Comic Relief managing relationships and fundraising with the Premier League, Premiership Rugby and RFU. He is also responsible for overseeing BR Sport’s charitable initiative The Supporters Club.

Jackie Watson


Jackie is currently Professor in Leadership and Professional Development at Surrey University, where she works in the School of Hospitality and Tourism Management, she is also Director of Enterprise for the School. She was HR director at TUI Travel when it became our global sponsor, an arrangement that lasted 4 years. TUI was our first global partner. With global experience of working in blue chip organisations, Jackie also brings specialist knowledge around leadership, organizational development, culture change and staff attraction, retention and succession strategies. Jackie’s extensive experience of Board level facilitation, team building and coaching will be put to good use in her role as trustee of SCWC. Jackie also has previous trustee experience, when she supported a homeless charity in Brighton for over 4 years.

Chuli Scarfe

Chuli worked for a leading charity for many years delivering cross cultural youth training programmes in Africa and Asia. She also engaged in one to one therapy for low income and unemployed young adults in London during her training in psychodynamic psychotherapy. She is a Sri Lankan-born Londoner and re-training in the world of sports psychology enabled her to get back to her first love, cricket. She now coaches cricket, swimming and gym/fitness to women and girls both in London and Asia. She is passionate about Latin dancing and teaches Salsa at the Greenbelt Arts Festival. She says that Salsa is the hook to draw more women and girls to engage in sports.

Tom Ward


Tom Ward is a corporate lawyer at European law firm Fieldfisher, with expertise in advising on a range of private equity and M&A transactions, including corporate governance issues in the media and technology sectors. Tom also mentors entrepreneurs on the Virgin Startup programme, and acts for several pro bono charitable initiatives through Fieldfisher and iProbono.