Staff & trustees

We're a small team with a big passion for sport and global change. Meet our team.


John Wroe

Co-Founder and CEO

John is the co-founder and CEO of Street Child United. He has been recognised by Her Majesty Queen Elizabeth for services to street-connected children with the Award of the British Empire Medal. He studied for a Bachelor of Education and an MBA in Cambridge where he lives, cycles and plays five a side.

Gianni Buttice

Development Manager

Gianni joins the team from Crystal Palace FC where he launched the newly-formed Palace for Life Foundation. Enthusiastic about using the power of sport to help young people, he works closely with our corporate sponsors to fundraise for our participating teams.

Lucas Mee

Major Projects and Ambassadors Manager

Lucas joined SCU in February 2019 as part of the team that delivered the Street Child Cricket World Cup. He is now Project Managing the SCWC 2022 and SCCWC 2023, and looks after our Ambassador Relationships. Lucas is a keen footballer and cricketer, and loves nothing more than enjoying a sunny afternoon at the Oval watching his beloved Surrey.

Julia Pimenta

Teams Manager and Monitoring & Evaluation

Julia, as with almost every Brazilian, is passionate about football and also sports in general. She graduated in Physical Education and has a Masters in Sport Business and Innovation. She joined the team in 2018 and she is focused on building and maintaining relationships with our partners NGOs, recruiting teams for our major events, as well as developing and up-scaling our programmes and providing support on advocacy issues.

Hannah Fowes

Marketing and Communications Manager

Hannah is the latest addition to the SCU team. A passionate believer in the power of sport to drive social change, Hannah spent 18 months in Cape Town working for surf therapy organisation Waves for Change. Prior to her move to SA Hannah was at Beyond Sport, a global convener for the sport for development sector. She is an avid Aston Villa fan and backs them for a top-six finish this season!

Beatrice Garcia

Arts Manager

Bea is an artist from the Rock of Gibraltar. She is passionate about the use of art as a tool to empower social change and to discuss the issues facing street-connected young people. She has joined SCU to project manage our art programmes for SCWC 2022 and SCCWC 2023.

Raluca Bodgan

Young Leader Coordinator

Raluca is very passionate about social education, equality and the environment.
She is a strong advocate for personal development and she hopes to build a better educational system. She sees how support and education can help children to fully develop their potential and believes in the power of an individual and how small acts of kindness can make a difference. Besides wanting to influence change in the world, she likes to spend her free time travelling and cooking.

Anya Welch

Fundraising and Marketing Coordinator

Anya is currently working with the team as part of a year-long placement from the University of Bath where she is studying Politics and International Relations. She believes sport is a universal language that is powerful in providing a place of empowerment and community to build togetherness and social change. Anya has played football since she was five, and currently plays at the highest league level in Wales.

Brian Whittaker

Volunteer Coordinator

Brian was a volunteer at the SCWC Moscow 2018 and the SCCWC London 2019. After retiring from a career in the charity sector, which spanned youth work, community work, managing a support organisation for charities and finally as a grant maker for a charitable foundation, Brian is now the Volunteer Coordinator. "Sport is a theme that runs through my life, firstly as a player of football and cricket, later as a coach/manager of youth football and youth cricket teams. Now golf fulfils that role and I am still trying to compete."

Adam Reid

Head of SCU Brazil Office, Rio de Janeiro

Adam heads up the office of Street Child United Brazil (SCUB), who deliver the Safe Space programme for children at risk of the streets. SCUB not only helped deliver the Street Child World Cup 2014 and Street Child Games 2016, but also secured a deal with GM Chevrolet to build the Safe Space in 2015.


Alex White


Alex White is a Senior Executive at the Premier League Charitable Fund responsible for the channelling of Premier League funds to football clubs to help them harness their power to both motivate and engage with people in their community. Having also worked for the Tottenham Hotspur Foundation, Pro-Active North London county sports partnership and Interactive disability sports agency, Alex has valuable experience and an in-depth understanding of the sporting landscape and voluntary sector. He has spoken on the issue of CSR in Sport at European Parliament, Mayor of London’s Education Conference, Educasport World Forum and Soccerex Global Convention. Notable achievements include the Beyond Sport ‘Best New Project Award’ for E18HTEEN – an innovative mentoring programme for children in care and care leavers.

Fiona Cullen


Fiona is a Vice President at Hewlett-Packard. She has worked primarily in the technology and telecoms sectors and has also held executive leadership roles at IBM and Centurylink. Fiona volunteered for the Street Child Rio 3 Peaks Challenge in 2014 and has been involved since then. She utilises her passion for digital transformation to inspire change.

John Egan

John joined Street Child United after a career in the fashion industry holding various CEO and shareholder roles. He has always been an advocate of companies supporting charitable causes throughout his entire business life. He has been a passionate Manchester City supporter for over 50 years and he still regularly plays football.

Jackie Watson


Jackie is currently Professor in Leadership and Professional Development at Surrey University, where she works in the School of Hospitality and Tourism Management, she is also Director of Enterprise for the School. She was HR director at TUI Travel when it became our global sponsor, an arrangement that lasted 4 years. TUI was our first global partner. With global experience of working in blue chip organisations, Jackie also brings specialist knowledge around leadership, organizational development, culture change and staff attraction, retention and succession strategies. Jackie’s extensive experience of Board level facilitation, team building and coaching will be put to good use in her role as trustee of SCWC. Jackie also has previous trustee experience, when she supported a homeless charity in Brighton for over 4 years.

Chuli Scarfe


Chuli worked for a leading charity for many years delivering cross cultural youth training programmes in Africa and Asia. She also engaged in one to one therapy for low income and unemployed young adults in London during her training in psychodynamic psychotherapy. She is a Sri Lankan-born Londoner and re-training in the world of sports psychology enabled her to get back to her first love, cricket. She now coaches cricket, swimming and gym/fitness to women and girls both in London and Asia. She is passionate about Latin dancing and teaches Salsa at the Greenbelt Arts Festival. She says that Salsa is the hook to draw more women and girls to engage in sports.

Tom Ward


Tom Ward is a corporate lawyer at European law firm Fieldfisher, with expertise in advising on a range of private equity and M&A transactions, including corporate governance issues in the media and technology sectors. Tom also mentors entrepreneurs on the Virgin Startup programme, and acts for several pro bono charitable initiatives through Fieldfisher and iProbono.

Preeti Shetty


Preeti is the Head of Upshot at The Football Foundation, the UK’s largest sports charity funded by The Premier League, The Football Association and the Government. Preeti focuses her efforts on proving the difference sport makes to people's lives through impact measurement and evaluation. The Football Foundation is well known for its use of innovative technology and Preeti spearheads these efforts by running Upshot, The Foundation's online performance management system to over 750 organizations across the UK and internationally.

Preeti has worked in the sport for social change space for over 10 years, starting off at BBC Sport and working for various national and international NGOs and brands. She has an undergraduate degree from Goldsmiths and a Masters from Birkbeck, University of London. A well-respected figure in the sport for development space, Preetiwas named one of The Sport Industry Group Next Generation Leaders in Sport and co-chairs the BOND International Sport for Development coalition.

Andy Cribb


Andy is a proud Yorkshire man and chartered accountant. His financial expertise and previous experience as a Trustee on several boards, including Oasis Charity Trust and Greenbelt Festival, will be great assets to SCU to ensure we manage risk and maximise our funding to deliver change. He is passionate about justice and providing equal opportunities for young people.

Greg Clements


Greg is passionate about the power of sport to change people’s lives. He works for Sport England who are on a mission to help everyone in England regardless of age, background or ability to feel able to take part in sport and physical activity. He leads an externally facing team to partner, invest and collaborate with a large portfolio of organisations that believe in Sport England’s mission. He works with Boards and Executive teams to develop strategies to overcome some of the most stubborn challenges people face to further the aims of Sport England. Greg is a life-long Manchester United supporter, still regularly plays veterans football and is enjoying watching his two young sons build their own love of sport.

Dr Arun Midha


Arun studied at a number of Universities (Swansea, Oxford and Cardiff) before being advised that it was high time for him to enter the world of work at 27. He began his career with Lloyds Bank and then took up the role of Commerce and Industry Advisor with the Health Promotion Authority for Wales. Arun joined the University of Wales College of Medicine and after completing a PhD eventually become Director of Strategy in the Wales Deanery, focusing on junior doctor and dentist training in Wales.

In recent years Arun has built a portfolio of non-executive and lay member roles in the fields of regulation, professional conduct, standards and governance. He has been a member of the General Medical Council and served as its Treasurer. He is currently a lay member on the Select committee on conduct, House of Commons, Chair of retrospective continuing healthcare reviews in NHS Wales and NHS England, a lay member of the General Pharmaceutical Council and a member of Qualifications Wales. Arun has served as a Justice of the Peace and was also High Sheriff of South Glamorgan. He is a Governor of a Welsh medium secondary school and an Assessor of the Queen’s Anniversary Prizes for Further and Higher Education. He is an active supporter of the charity Save the Children and has supported Street Child United for some years. He is proud to be a season ticket holder with Swansea city FC.