Staff & trustees

We're a small team with a big passion for sport and global change. Meet our team.


John Wroe

Co-Founder and CEO

John is the co-founder and CEO of Street Child United. He has been recognised by Her Majesty Queen Elizabeth for services to street-connected children with the Award of the British Empire Medal. He studied for a Bachelor of Education and an MBA in Cambridge where he lives, cycles and plays five a side.

Gianni Buttice

Development Manager

Gianni joins the team from Crystal Palace FC where he launched the newly-formed Palace for Life Foundation. Enthusiastic about using the power of sport to help young people, he works closely with our corporate sponsors to fundraise for our participating teams.

David Lyons

Marketing and Communications Manager

David was a Communications Volunteer at the Street Child World Cup in 2014 and the Street Child Games in 2016. He previously worked as Communications Manager at an international volunteering charity and a national arts charity. He's passionate about creating a platform so young people can tell their stories and campaign for their rights.

Adam Reid

Head of SCU Brazil Office, Rio de Janeiro

Adam heads up the office of Street Child United Brazil (SCUB), who deliver the Safe Space programme for children at risk of the streets. SCUB not only helped deliver the Street Child World Cup 2014 and Street Child Games 2016, but also secured a deal with GM Chevrolet to build the Safe Space in 2015.


Alex White


Alex White is a Senior Executive at the Premier League Charitable Fund responsible for the channelling of Premier League funds to football clubs to help them harness their power to both motivate and engage with people in their community. Having also worked for the Tottenham Hotspur Foundation, Pro-Active North London county sports partnership and Interactive disability sports agency, Alex has valuable experience and an in-depth understanding of the sporting landscape and voluntary sector. He has spoken on the issue of CSR in Sport at European Parliament, Mayor of London’s Education Conference, Educasport World Forum and Soccerex Global Convention. Notable achievements include the Beyond Sport ‘Best New Project Award’ for E18HTEEN – an innovative mentoring programme for children in care and care leavers.

Fiona Cullen


Fiona is a Vice President at Hewlett-Packard. She has worked primarily in the technology and telecoms sectors and has also held executive leadership roles at IBM and Centurylink. Fiona volunteered for the Street Child Rio 3 Peaks Challenge in 2014 and has been involved since then. She utilises her passion for digital transformation to inspire change.

John Egan

John joined Street Child United after a career in the fashion industry holding various CEO and shareholder roles. He has always been an advocate of companies supporting charitable causes throughout his entire business life. He has been a passionate Manchester City supporter for over 50 years and he still regularly plays football.

Paul Newton


Paul is a lawyer. Until his retirement at the end of 2016, he was the Chief Legal Officer at Bupa, one of the world’s leading global independent healthcare organisations, where he was also a member of the Executive Team. He is a Trustee of a number of other charities and a foster carer as well as being a Chelsea supporter and keen fly fisherman.

Jackie Watson


Jackie is currently Professor in Leadership and Professional Development at Surrey University, where she works in the School of Hospitality and Tourism Management, she is also Director of Enterprise for the School. She was HR director at TUI Travel when it became our global sponsor, an arrangement that lasted 4 years. TUI was our first global partner. With global experience of working in blue chip organisations, Jackie also brings specialist knowledge around leadership, organizational development, culture change and staff attraction, retention and succession strategies. Jackie’s extensive experience of Board level facilitation, team building and coaching will be put to good use in her role as trustee of SCWC. Jackie also has previous trustee experience, when she supported a homeless charity in Brighton for over 4 years.

Chuli Scarfe


Chuli worked for a leading charity for many years delivering cross cultural youth training programmes in Africa and Asia. She also engaged in one to one therapy for low income and unemployed young adults in London during her training in psychodynamic psychotherapy. She is a Sri Lankan-born Londoner and re-training in the world of sports psychology enabled her to get back to her first love, cricket. She now coaches cricket, swimming and gym/fitness to women and girls both in London and Asia. She is passionate about Latin dancing and teaches Salsa at the Greenbelt Arts Festival. She says that Salsa is the hook to draw more women and girls to engage in sports.

Tom Ward


Tom Ward is a corporate lawyer at European law firm Fieldfisher, with expertise in advising on a range of private equity and M&A transactions, including corporate governance issues in the media and technology sectors. Tom also mentors entrepreneurs on the Virgin Startup programme, and acts for several pro bono charitable initiatives through Fieldfisher and iProbono.

Preeti Shetty


Preeti is the Head of Upshot at The Football Foundation, the UK’s largest sports charity funded by The Premier League, The Football Association and the Government. Preeti focuses her efforts on proving the difference sport makes to people's lives through impact measurement and evaluation. The Football Foundation is well known for its use of innovative technology and Preeti spearheads these efforts by running Upshot, The Foundation's online performance management system to over 750 organizations across the UK and internationally.

Preeti has worked in the sport for social change space for over 10 years, starting off at BBC Sport and working for various national and international NGOs and brands. She has an undergraduate degree from Goldsmiths and a Masters from Birkbeck, University of London. A well-respected figure in the sport for development space, Preetiwas named one of The Sport Industry Group Next Generation Leaders in Sport and co-chairs the BOND International Sport for Development coalition.