Team Mauritius launch the Road to Rio

Posted on the 8th May 2013

A round up of recent news from our partners SAFIRE in Mauritius, with press launches, bus campaigns and a fundraising event:

“On the International Day for Street Children on 12 April, SAFIRE officially announced its participation in the Street Child World Cup. A press conference was held in SAFIRE’s head office in Moka. Thanks to the partnership established with the communication company Blast, the announcement of our participation to SCWC had huge media coverage in Mauritius. This press conference also kicked off the communication campaign the Road to Rio. We hope that SAFIRE’s participation in the SCWC and the campaign around this project will help us to have the phenomenon of street children recognized by the authorities, and encourage them to adopt policies to protect street connected children. 


Away from the 5-star resorts, a typical street in the north of the island
Away from the 5-star resorts, a typical street in the north of the island

SAFIRE also took this opportunity to talk more about street children in Mauritius. On the island there are currently around 7000 children in street situations, aged between 6 and 18. A1most 50% of them are completely out of school while 30% are using drugs.

For the director of SAFIRE, Ismahan Ferhat, “it is a paradox for Mauritius to be represented on the international scene, and during a football tournament of this magnitude and with a global media coverage, by a marginalized and excluded population.”

Below are a few examples of the press coverage of the announcement (in French). More examples are listed on Team Mauritius’ Media page. 

SAFIRE and Blast communication agency have also developed a communication campaign around Mauritius’ participation in the SCWC (see the picture below – public buses across the island are emblazoned with colourful Road to Rio banners).  The objectives of this campaign are to announce Mauritius taking part in the SCWC and to also encourage everyone, including funders, to join them on the Road to Rio. Thanks to this communication campaign, SAFIRE has established a partnership with Air France, who accepted to pay for half of all the plane tickets from Mauritius to Rio. So far, Air France is the first financial partner for the Mauritian team.

Bus back
A snap of one of the buses spreading the message that Team Mauritius are taking part in the Street Child World Cup

Finally – a fundraising night: On the 20th April, SAFIRE also organized the first fundraising event for the SCWC. Around two hundred people attended this fundraising evening, which consisted of a finger food cocktail with a fashion and equestrian show. Local artists (fashion designer, model agency, hair dresser, and a florist) agreed to volunteer and help SAFIRE to organize this event.”

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