Join our team – Marketing and Communications Manager

Posted on the 11th September 2020

Street Child United Marketing and Communications Manager

Reporting to: CEO

Salary: Up to £35,000, dependent on experience

Location: London, but flexible in the short term. Currently working virtually.

Closing date: Sunday 4th October (11pm). Interviews are scheduled to take place on Tuesday 13th October



Street Child United is a multi-award winning charity using sport to protect, respect and support street children across the world.

Based in London, we use the power of sport and the arts to level the playing field for street-connected children everywhere, and give them a global platform to raise awareness of their situation and change the negative perceptions and treatment they face.

Ahead of the world’s biggest sporting events, such as the FIFA World Cup, The Olympics and Cricket World Cup, we organise international sports events for street-connected children to come together from around the world; representing their country, demonstrating their talents, making their voices heard on the issues that matter to them and showing the world that every child has potential, no matter their background. Arts programmes have run alongside the Games in nearly every country and contribute to ensuring our organisation have a lasting impact, through telling street children’s stories and reaching new audiences.

We are the proud organisers of the Street Child World Cup, Street Child Games and Street Child Cricket World Cup.


Role overview

The Marcomms Manager has a wide and challenging brief. Given the size and scale of our organisation, the role demands commitment, creativity, experience, instinct and flexibility. We are a small but high-impact charity, and the opportunities are sizeable.

The post-holder is a significant guardian of the organisational brand. They deliver the charity’s ambitious aim to create a global platform for street-connected young people, and the organisations who support them, to campaign from.

The post-holder will focus on readying the organisation for its next major events; the Street Child World Cup Doha 2022 and Street Child Cricket World Cup India 2023, alongside delivering communications for smaller projects such as Football for Unity 2020 and the Young Leaders Programme.

The charity’s communications drive public awareness, stakeholder engagement and the financial investment that is vital for it to succeed. All members of SCU’s staff are utterly dedicated to its work, and as the post-holder will often be communicating externally, they must be particularly fluent at expressing its mission and values in a compelling and passionate way.

The post-holder will work with a range of volunteers, as well as some freelancers, agencies and other advisors to help deliver against agreed, realistic and measurable objectives. However, it is an independent and largely autonomous role and as such, requires a flexible, hands-on attitude. As part of a small team, there will also be calls for all staff to contribute to the wider work of the charity.

A broad understanding of communications and marketing in all its forms is obviously key for success in this role, and the post-holder may have some expertise in one or more platforms or disciplines. However, equally crucial is the ability to plan activity and manage delivery; whether hands-on or outsourced. A clear focus on objectives and outcomes is critical.

The Marcomms Manager will form part of the Senior Leadership Team and will be required to attend Board Meetings.


Key responsibilities

  • Brand guardian – maintain, develop and protect our brand with our staff, partners and network offices and activate it creatively across our materials, events and copy
  • Message and narrative management – create compelling narratives that deliver our messages with confidence and clarity; evolving these according to organisational need
  • Cross-platform planning and delivery – delivery and prioritisation of communications across:
    • Online – management and development of our website and its content/editorial
    • PR, press – manage SCU’s media network and relationship with press, managing/delivering campaigns for major events
    • Social channels – maintain and grow an engaged, relevant and active following to further the charity’s aims
    • Owned content – oversee commissioning, creation and promotion of SCU’s multimedia assets according to need
    • Marketing and materials – develop a refreshed marketing toolkit of multi-purpose materials to support the team promote the work of SCU.
  • Support fundraising provide creative, strategic and tactical support to SCU’s fundraising activity. Develop fundraising event-specific marketing and ongoing support.
  • Enable partners support SCU’s partners worldwide with guidance on communications and help bring capacity across this network
  • Management – of temporary resources, volunteers and procurement of external support (often pro-bono), upward and lateral management of colleagues
  • Major Events – plan, budget, coordinate and manage for short-term scaled-up communications activity at high-profile flagship events.
  • Riskimplement necessary processes to mitigate reputational risk and the potential communication impacts around SCU’s work
  • Uphold best practice uphold child protection through communications and ensure content adheres to guidelines and legal requirements
  • Monitoring and EvaluationImplement monitoring tools to measure progress and adapt accordingly
  • Strategy and planning Input into SCU organisational strategy, business plan and major event planning
  • Advocacy Work with the SCU Teams Manager and advocacy partners (StreetInvest and Consortium for Street Children) to create and deliver advocacy strategies and support advocacy work of Street Child World Cup teams


Personal specification

  • Commitment to Street Child United’s mission, values and approach
  • Commitment to team working
  • Creative and strategic thinker, planner, able to prioritise and deliver achievable goals to deadline
  • Experience or understanding of small charity communications budget
  • Evaluates PR opportunities and risks.
  • Understands the power of story and how to package stories for the public
  • Skills including editorial, production, and photography
  • Experience of networking and building a strong contact list
  • Experience managing digital media operations and maximising opportunities across social media and website
  • Experience creating fast-turnaround high-end proposals and reports
  • Ability to operate within a predominantly administratively self-servicing environment
  • Willing to travel when required

Desirable skills:

  • Experience of working internationally
  • Experience of working with vulnerable young people
  • Experience of working with street-connected children
  • Knowledge/experience of the specific issues faced by street-connected children regarding birth registration and identification
  • Knowledge/experience of the specific issues faced by street-connected children regarding access to education
  • Excellent knowledge of Adobe Creative Suite including Photoshop, In Design and Premiere, and experience of working with other multi-media production programmes
  • Knowledge of WordPress or experience in website design

To apply, please send a CV (two pages) and a one page cover letter to


Please contact with any questions, or for further information.

We are a small charity, so apologise that we cannot offer feedback or respond to unsuccessful applications. We really would like to but our staff team do not have capacity. Please do continue to stay in touch, however, and we welcome volunteers throughout the year. You can email our Volunteer Coordinator for more details –

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