Street Child Games leads way with 100 days to Rio 2016

Posted on the 27th April 2016

With just 100 days to go until the Olympic Games, the first Street Child Games was featured in the Guardian celebrating the use of sport to elevate the most marginalised groups and provide an opportunity for them to show their potential.

The article, written by Jo Griffin, featured on the front page of the sports section and led with a short film about the Street Child Games created by award-winning UK production company Archer’s Mark.

#100DaystoGo trended across social media, and many Olympic teams took the opportunity to launch their official running kits as they look forward to competing at Rio2016. Yet as mometum builds, the focus on the Street Child Games provides a continued platform for street children and the challenges they face in an international arena and reminds the world that:

“In an era when the problems facing international sport are so evident, from doping and excessive spending to corruption, it also provided a chance to look again at sport’s potential to create a level playing field for marginalised groups – not just on the track but by educating a wider audience about the challenges facing certain groups.”

You can read the full article here.

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