Street Child World Cup announces partnership with Save the Children as it prepares to kick-off in Rio de Janeiro, Brazil

Posted on the 17th March 2014

Street Child World Cup has today announced that it has partnered with Save the Children, one of the biggest global charities, to create a powerful long-term partnership to dramatically change the lives of millions of children across the world that live and work on the streets.

Save the Children has global reach, local knowledge, public affairs influence and resources to bring the issue of street children to national and international attention, enabling the Street Child World Cup 2014 to have even more impact.  Together with Save the Children we call on governments, businesses and the wider community to:

– Invest in frontline responses that reach out and listen to children on the streets, respond to them with dignity and respect, address their needs and their rights and seek to reintegrate the children back into local communities and society;

– Legislate and implement policies that enable these responses to occur, safeguard the rights of these children and address the reasons why children come to the streets;

To listen to the experiences of the former street children involved in the Street Child World Cup – so that children on the streets will no longer be ignored, misunderstood, blamed for societies failings and be the victims of violence and abuse but be seen and treated as any other children

Ahead of the FIFA World Cup, Street Child World Cup will kick off in Rio de Janeiro, Brazil, on Friday 28 March, with 230 connected children aged 13-17 from 19 countries taking part. This group of young people – “street champions”- is an inspiring example of how every street-connected child has a future away from the streets when they receive the right protection, rehabilitation and opportunities.

The 10-day event is far more than just a game. Alongside the football, the children will participate in a festival of arts and the only global street child conference of its kind, which will culminate in the “Rio Rights declaration”.  This declaration will include number of country-specific asks, ensuring that the Street Child World Cup continues to be used as a platform for change once the children have returned to their own countries.

John Wroe, CEO of Street Child World Cup commented, “The Street Child World Cup is committed to the rights of street children across the world. What better partnership could there be than Save the Children, whose global commitment to children’s rights will increase the reach and impact of our work. Together we share one core value: no child should have to live or work on the streets.”

Fergus Drake, Director of Global Programmes, Save the Children says, “We are delighted to be partnering with Street Child World Cup as we share so many core values and visions that at their heart are about protecting children and giving them the best possible start in life, so they can have the chance to fulfil their potential. I am really excited about what this association could mean for the future lives of Street Children on a global scale.”

Donate £5 to help transform street children into champions giving them the skills they need to escape the streets and be somebodies. Make this happen, pledge your support at

For more information or to attend the Street Child World Cup, please contact:

In Brazil

Joe Hewitt via or by phone on 0055 2199192-7770.

 In the UK

Jo Clark via or by phone on +44 (0)20 324 4696

Save the Children and +44 (0)78 3165 0409

– ENDS –

Notes to Editors

The Teams and the Children

We partner with street child organisations in each of the 19 countries taking part in the

Street Child World Cup. These are organisations who are at the forefront of safeguarding the rights of street-connected children. For further information on each team please contact

The children are chosen by the partner organisations. Street Child World Cup makes it clear that the level of football skill should be an irrelevant factor in selection. The standard procedure is that children are chosen as the best examples of having been away from the streets for the longest. With this in mind they become “street champions” to other children at their projects and other children on the streets.

“Rio Rights Declaration”
Talks will also address the theme of gender and the experiences of girls on the streets, as well as encouraging girls into football, which remains a heavily male-dominated sport. Supporters include Alex Scott of Arsenal and the England Women’s Team, who visited and trained the girls in the community of Complexo da Penha, Rio de Janeiro, and International Human Trafficking Consultant Abigail Stepinitz, who has commented:

“The Street Child World Cup is a fantastic example of breaking down of gender stereotypes. In so many countries, sport is still considered to be the domain of men and boys.”

Street Child World Cup History

After the first Street Child World Cup contributed to the ending of the brutal practice of “street sweeps” in Durban, South Africa in 2010, this time the talks will held in the knowledge that substantial change is possible. This year, the conference will act as a platform for the Brazilian campaign for a public policy on street children, Criança Não é da Rua (Children are not of the street), which the Street Child World Cup is backing.

Criança não é da rua (children not of the street)

Criança não é da rua is a campaign encompassing over 300 street child organisations across Brazil. The campaign calls for Government support in 3 key areas:

1. Provision of street educators

2. Accommodation for children who are unable to go home

3. Government investment in the family

In addition to these 3 core components the campaign calls for continued investment in the national diagnostic of children in the street. Certain changes to existing laws which have an impact on street children e.g. the requirement of certain documents to access services such as education and hospital treatment. Police training to sensitise and improve their approach to children they encounter on the street and campaigns on tourist giving to street children.

The Sponsors

Street Child World Cup is in association with Save the Children. Our global sponsors are Tui and the Vitol Foundation. Our supporters include BT Supporters Club, Deloitte, Deutsche Bank, Dufry, Pinheiro Neto, FFW, QPR and the Premier League.

The Founding Partners

Street Child World Cup was founded by Amos Trust, Momentum Arts and Action for Brazil Children’s Trust.

List of countries participating

1. Brazil
2. Argentina
3. El Salvador
4. Nicaragua
5. USA
6. England
7. South Africa
8. Mozambique
9. Zimbabwe
10. Tanzania
11. Burundi
12. Kenya
13. Mauritius
14. Liberia
15. Egypt
16. Philippines
17. Pakistan
18. India
19. Indonesia

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