Street Child World Cup team up with Serge DeNimes

Street Child World Cup (SCWC) are excited to announce our partnership with premium urban brand Serge DeNimes (SDN).

With Brazil fever running high we are delighted to be the beneficiaries of the SDN Rio ’78 collection, with 25% of all sales being donated to support street children worldwide.

These artistic tees have been inspired by a series of photographs taken in 1978 by prominent photographers Lena Proudlock & Douglas Villiers, focusing on the world’s largest Carnival in Rio de Janeiro. SCWC are delighted to be beneficiaries of this line as it fuses the beauty and the reality of Rio Carnival.

SDN pride themselves on “original designs [that] epitomize the urban culture and artistic flair”; from the SCWC graffiti mural at Vidigal (Rio favela) to our extensive UK arts programmes we too like to celebrate urban culture and encourage artistic flair.

John Wroe, SCWC CEO says: “We are very excited to be teaming up with Serge DeNimes for their Rio ’78 project. The money made from the sales of these t-shirts will help enable us to spread the message that no child, anywhere in the world, should have to live on the streets. Thank you Serge for your support and welcome to the SCWC family!”

Here’s your chance to be both fashion conscious and socially conscious: don’t miss out on these exclusive tees and your chance to support the work of SCWC.


Latest Tweets
  • “When ever people come across me they laugh. It seems like my mouth is zipped because they talk for us. I wish they could give us a chance to talk for ourselves.”

    Mbali, 15, Durban
  • “No child should have to live on the streets and I fully endorse this campaign giving street children a voice to claim their rights”

    Sir Alex Ferguson, Manchester United Manager
  • “No child should have to live on the streets.  I commend the Street Child World Cup for providing a platform for the rights of street children to be heard.”

    Rt Hon Gordon Brown MP, Former Prime Minister