A word from Brazil

Before Christmas our Director of Communications Joe Hewitt took on the task of leading the Brazilian office ahead of the event in March. Based in Rio de Janeiro, Joe is supported by Local Coordinator Elisa Lamego, newly appointed Events Manager Ioná Zalcberg and Chairman of Street Child United (Brasil) Adam Reid. The team continue the work led by John Wroe and Joe Hewitt in Brazil over the past year.

“As the world’s seventh wealthiest economy (by GDP) the future is very bright for Brazil and 2014 is shaping up to be an incredible year as the country plays host to the greatest event on earth…the Street Child World Cup. This is a country with an historic and extreme division between rich and poor which has inevitably led to huge numbers of street-effected children. Despite gains in income equality the divide between rich and poor remains high and it is with this backdrop that the Street Child World Cup plays a pivotal role in ensuring the rights of street children remain on the agenda. Kicking off just over two months ahead of the FIFA World Cup the Street Child World Cup will be an international platform for our Brazilian partners to share their stories and their demands for street children’s rights throughout Brazil not just in 2014 but beyond as the country develops as a world leader. Ahead of the event we have a number of activities coming up including a reception hosted by the British Embassy in the nation’s Capital Brasilia. We also aim to host the Street Child World Cup draw at the Fluminense stadium in Laranjeiras where the finals will take place in April.”

Joe Hewitt
Rio de Janeiro, Brazil

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  • “I know from personal experience just what power football can have to inspire and change young people’s lives whatever their background or nationality. This is what the Street Child World Cup is all about and I give it my full support.”

    David Beckham OBE
  • “It was a privilege to be invited to the launch of the Street Child World Cup at Downing Street. It gives children a voice through football, sales a platform to express their rights and celebrate their abilities – I’m proud to add my support.”

    Wilson Palacios, Stoke City and Honduras Midfielder
  • “No child should have to live on the streets and I fully endorse this campaign giving street children a voice to claim their rights”

    Sir Alex Ferguson, Manchester United Manager